Entrepreneurship, trigger 3
Problem
How to market a
start up?
Learning objectives
1.
The importance of networking
2.
How to pitch your start-up to
investors
3.
Important marketing tools and
how to use them
Keywords
social media
Pitching
Networking
Marketing
Investors
Start-up
The importance of
networking
1.Helps you to start your own business
Through networking you might meet people
with same interests or with the skills your upcoming business is missing. Other
people have contacts also and these might be investors for example or something
that benefits your business.
2. Helps you to climb the career ladder
You can hear about opportunities,
companies, different kind of work environments or even new fields through your
networking.
3.Long-term investment
The people you meet might be your future
colleagues. Shared interests might take you a long way and end up in somewhere
never expected.
4.Encouraged by business schools
Usually schools encourage people to network
throughout the entire school time.
5.Leads to lifelong friendships
To not go out there and mingle a little
might make you loose your best future business opportunity or a friendship. But
rather go than stay home
6.Exchanging fresh ideas
By meeting new people you most likely hear
something new and can find new perspectives.
7.Opens doors for new opportunities
Networking makes you visible for people and
that’s how you might meet the future talent for your firm
8.Allows you to express opinions
A professional network is a great place to
share opinions about the industry, exchange information and ask for advice.
9. It can become your resource
You can solve industry related matters with
the people form same field easily. Sometimes google isn’t the best source.
How to
pitch your start-up to investors
1. Know your audience
Reviewers watch tens or hundreds of pitchs every day so
think what you want to put in those one or two minutes
2. Sell yourself and your team
Include the hardest things you’ve done and the most
impressive things too. Tell that you are ready to work hard. Show also that you
are quick in your moves. Pitch with confidence about yourself. Explain about
your skills and how they complement each other.
3. Communicate concrete details
Describe what you are developing and to who is it to.
Include long-term aspirations when talking about your product and market.
4. Target an attractive market
Investors target to businesses that will grow to be
ginormous. Many investors want to invest in companies which will dominate their
markets.
5. Share unique insight
Doing your pitch should teach reviewers things. Everyone
can´t know about everything. How you are unique in your field? Define it
clearly.
6. Know your numbers and their
meaning
Proof that you make data-driven decisions.
7. Keep going regardless
You probably need to pitch tens of times before you get
and investor.
Important marketing tools
and how to use them
Marketing tools are for advertise and promote businesses, products
and services.
To announce customers about sale and merchandise discount promo or
that it is time to order again, or just to get people familiar with your
products.
1.
Traditional media
- Billboards
- Banners
- Newspapers/magazines
- TV
- Radio
These include paid print
advertisements, commercials and news releases.
Focuses on a one-way sales
push and relies that high amount of people are reached by these.
2.
Digital media
- Targeted, measurable
communications.
- Search engine optimization,
mobile marketing, interactive online advertisements, opt-in email and online
partnerships
- Web analytics which have
information on an internet user´s online activities, IP addresses and search
keywords
- Companies can use digital media
marketing agencies or use software as a service application
3.
Social media
- Subset of digital marketing.
- ”the goal of social media marketing tools is to develop an interactive,
online relationship with the customer rather than to mine covertly for customer
data.”
- Blogging, tweeting, posting,
sharing, networking, pinning, bookmarking, media sharing and commenting on
websites(twitter, facebook, orkut, linkedin, pinterest, reddit, youtube)
4.
Promotional items
- Brochures, business cards,
press kits, websites, informational videos, merchandise
Sources:
5 reasons why networking is important.
5.4.2017.
accessed 26.4.2018
The abridge guide to pitching your start
up. Patrick McKenzie. 18.9.2017
accessed 26.4.2018
Types of marketing tools. Etree, Ashlyn
accessed 29.4.2018
Importance of marketing tools. Chavez,
Marky
accessed 29.4.2018
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