Trigger two


The mainquestion for second trigger was
  •  How to adapt business in the changing markets?

Our learning objectives are
  • What is a mission and a vision for the company
  • aims and values of a company 
  • How to optimize business operations
  •  How to overcome dragstic changes in the market

And our keywords are
  • Diversification
  • Market research
  • Optimization
  • Mission
  • Vision
  • Acquisition
  • Branch Out 
 How to adapt business in the changing markets?

 "Transforming: Internal and External
Sensing and seizing capabilities help create business opportunities for firms, but their full commercial potential can only be realized when the organization itself transforms. The processes of organizational redesign and external shaping are essential. Organizational redesign demonstrates the power of restructuring.In addition to internal redesign, transforming can also involve external shaping -- a renegotiation between the firm and its business environment. This process relies on external networks -- for instance, improvements in knowledge sharing and communication is enabling new opportunities for integrating consumer-generated intellectual property and ideas in the process of co-creation.

Implications 

Ideally, sensing, seizing, adaptation, and transformation should be less tailored to the firm’s current capabilities and more to future trends and uncertainties. Guiding this type of change will require strong leadership, as the process of evolving a firm -- particularly on the level of organizational structure -- is always a challenge."  


George S. Day and Paul Schoemaker Summer 2016
Adapting to Fast-Changing Markets and Technologies


Mission and vision for a company

Mission

"A business owner needs to establish what message they want to be associated with their business. What do they want their potential customers to know about them? How do they want to be viewed by others in the industry? A mission statement is not a substitute for the plan itself.
What are the opportunities or needs that the company addresses?
What is the business of the organization? How are these needs being addressed?
What level of service is provided?
What principles or beliefs guide the organization?"

May 3, 2017
What Is a Mission Statement?

Vision

"A vision statement answers the question, "Where do I see my business going?"
This statement clearly and concisely communicates your business's overall goals, and can serve as a tool for strategic decision-making across the company.
Regardless of the individual details and nuances, all effective vision statements define the core ideals that give a business shape and direction. These statements also provide a powerful way to motivate and guide employees, said Addam Marcotte, vice president of operations and organization development, with executive coaching and organizational change firm FMG Leading. " 

April 10, 2017
What Is a Vision Statement?


How to optimize business operations

"Optimization is the process of adjusting a trading system in an attempt to make it more effective. These adjustments include changing the number of periods used in moving averages, changing the number of indicators used, or simply taking away what doesn't work."

http://www.investopedia.com/terms/o/optimization.asp#ixzz4sOrb3LEr


How to overcome dragstic changes in the market


"The new strategy for leaders has to be about constantly adapting to change in an ever changing landscape. In order to achieve this, the focus must be to look beyond competition and market share to more fundamental questions of survival and sustainability in a turbulent and continuously changing environment.

In a dynamic marketplace, every level of the organisation must see its situation as a challenge, calling not for compliance but for creative response via change management. When this begins to happen intuitively, people are no longer victims trying to cope the best way they can."

What Is The Key To Survival In A Constantly Changing Environment?




Sources:

Adapting to Fast-Changing Markets and Technologies

What Is a Mission Statement?  

What Is a Vision Statement?  

http://www.investopedia.com/terms/o/optimization.asp#ixzz4sOrb3LEr

What Is The Key To Survival In A Constantly Changing Environment?








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